Clothing brand’s interfaith poster causes a storm

December 2, 2013 by  
Filed under newsletter-india

Clothing brand's interfaith posterUnited States, November 28, 2013: Racists deface visual of Sikh man with non-Sikh woman.

GAP, a leading American brand for clothing and accessories, has a new task at hand. To fight racism.

It recently had to face a full-blown public racial attack on its subway advertisement that was defaced with racist messages by vandals. The ad featured Sikh actor and jewelery desinger Waris Ahluwalia. The caption “Make Love” was altered to “Make bombs” and the poster also had “Please stop driving TAXIS” written onto it by the culprits.

Arsalan Iftikhar, founder of and senior editor at Islamic Monthly, posted a snapshot of the the GAP subway ad to his Twitter and Facebook walls. The picture soon went viral and took the Internet by storm. GAP immediately got in touch with Arsalan on twitter and asked him the location for the place where the ad was posted and defaced.

At the same time, to show solidarity with its Sikh model Waris Ahluwalia and back its ad, GAP changed its display image on its Twitter page to that of its ad which featured Waris.

Arsalan tweeted “You know that you’ve made it in America when your social media campaign on a vandalized @Gap subway ad hits BuzzFeed.”

He also lauded the power of social media for bringing to light the issue of racism that is widespread around the world.

– india today

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